The Festival Of Drivers
Mixed amongst our charity car show will be drivers across endurance racing, track days, drift, drag racing, autocross and more.
We’ll have subject matter experts on hand to share knowledge, plus hundreds of other drivers on hand to share war stories with.
Saturday October 25th, 11am-3pm
- VIP meet and greet for show registrants – 10:30am
- Event Starts: 11am
Join The Festival
Come celebrate drivers with us! Bring and display your car, which includes entry in to our unique car show or just come join us.
Registering a car is just $25, and attending is free, though we request a $10 donation to support the charity we are raising money for.
Attendee and car show registrations go to our chosen charity, Atlanta Children’s Day Shelter.
LEARN, SHARE, CONNECT
Come meet experts, pros and doers in the sportsman motorsports scene. Ask about car setup, driving, or getting involved.
More About Our Spotlight Experts
Steele Davis – Automotive Adventurer: Drift, Rally and Road Course Driver, Instructor, Influencer, Drone Pilot
Known as @mrsteelefpv — Steele is a coach, creator, and driving force in both motorsports and digital media. Steele serves as a Tier‑3 coach at the Porsche Experience Center and has led dozens of high‑performance coaching events (JZilla/BMW/PCA) at tracks like Road Atlanta, AMP, Barber, CMP, and more. He specializes in car control, evasion, off‑road, and drifting, and he’s logged serious track credentials: over 60 laps at Spa, 14 laps at the Nordschleife in a prepped E36, plus years of sim racing experience.
Adam Thomas – IMSA Engineer Driver, Pro Coach
Adam has served as the race engineer and as a driver for Split Decision Motorsports, including a 2nd Place in GSX Class For the 2024 Season of the IMSA VP Racing SportsCar Challenge in their BMW M4 GT4 race car. In addition to leading engineering efforts, he made his professional driving debut at the 2023 IMSA VP Racing SportsCar Challenge during Motul Petit Le Mans at Michelin Raceway Road Atlanta. A key part of the team’s growth into endurance racing, Adam brings both technical precision and on-track experience to every race.
Sasha Holley– Sportsman Drag Racer and NHRA Jr. Dragster Mom
Sasha is a powerhouse in the world of drag racing and a lifelong force in the automotive community. Raised in her father’s shop in Thomaston, Georgia, Sasha grew up rebuilding transmissions and racing a homemade Jr. dragster in her backyard. Today, she races a fleet of high-performance cars, including a Supra, M3, and Chevy SS, and has earned wins and podium finishes at Women and Wheels, Street Car Takeover, and Street Car Braggin’ Rights.
Sam Russo – Driver, Rebelle Rally and Industry Veteran
With over 20 years in the automotive aftermarket industry, Sam Russo is a recognized leader in product and fitment data strategy, helping manufacturers and retailers streamline operations and deliver better customer experiences. She currently serves as Head of Industry, Automotive & Heavy-Duty at Pivotree, and holds leadership roles within the Auto Care Association and MEMA’s AI Think Tank. Sam also co-owns a Georgia-based performance shop, Speed Foundry, and is a longtime motorsports enthusiast.
Right at this moment, Sam is out west taking part in the 2025 Rebelle Rally—a 2,500 km, women-only off-road navigation challenge across the California and Nevada desert, completed without GPS. For Sam, it’s more than a race; it’s a return to her roots, blending grit, strategy, and a lifelong passion for pushing boundaries in and beyond the automotive world.
Our Venue
For the last 3 years Pontoon Brewing has been the host of the Drivers Festival. We take over the entire facility, and most of the neighboring parking lots.
Hop over the "Festival" page to learn more about the other activities going on, including food, subject matter experts and groups attending.